Wondering how to monetize on Rednote (Xiaohongshu)? With the right strategies, you can earn over $1,500/month through brand sponsorships, affiliate marketing, and your own online store. In this guide, we’ll walk you through step-by-step methods to make money on Rednote and scale your income efficiently!

📢 No courses, no paid groups, no fear-mongering—just pure, actionable strategies!

Rednote (Xiaohongshu) has become a top platform for content monetization and e-commerce. Whether you’re a content creator, entrepreneur, or someone looking for a side hustle, there’s a monetization method for you!

Today, I’ll break down two core monetization strategies: Brand Collaborations & E-commerce, guiding you from zero to consistent income!👇

🔥 Monetization Method 1: Brand Collaborations (Sponsored Posts & Ads)

📍 What Are Brand Collaborations?

Brand collaborations involve sponsored content—once you have a certain follower count, brands will pay you to promote their products in your posts.

📌 Who Can Do This?

✅ 1,000+ followers (the more engagement, the higher the sponsorship rates)

✅ Good at content creation (niches like beauty, fashion, parenting, travel, fitness, etc.)

📌 Pricing Guide for Sponsored Posts 💰

• 1,000 followers → $40–$110 per post
• 5,000 followers → $140–$280 per post
• 10,000 followers → $280–$700 per post
• 50,000 followers → $700–$1,400+ per post

📌 How Brand Deals Work👇

1️⃣ Brands reach out to you (or apply via Rednote’s influencer marketplace “Pugongying”)

2️⃣ Negotiate collaboration details (product highlights, content format, posting schedule)

3️⃣ Create & post sponsored content (photo or video product reviews)

4️⃣ Receive payment (some brands pay upfront, others after posting)

📢 💡 Pro Tips:

✅ Engagement rate > Follower count—Brands prefer accounts with high likes/comments over just high followers!

✅ Build a strong personal brand—A consistent aesthetic & niche will attract more brand deals.

🔥 Case Study:

A parenting influencer with 5,000 followers receives 3-5 sponsorships per month, earning $200–$300 per ad, making $700+ per month easily!

🛍 Monetization Method 2: Selling Products (Affiliate or Your Own Store)

Compared to brand collaborations, selling products has a lower barrier to entry, making it perfect for beginners. There are two main ways to do this👇

1️⃣ Affiliate Marketing (Earn Commissions by Promoting Other Products)

📌 What Is Affiliate Marketing?

Affiliate marketing allows you to promote products via Rednote’s “Selection Hub”—when someone buys through your link, you earn a commission.

📌 Who Can Do This?

✅ 1,000+ followers (higher follower count = more sales potential)

✅ Perfect for those who don’t want to handle inventory or logistics

📌 Earnings Breakdown 💰

Most products offer 20%-40% commission. Example:

• $100 product with a 20% commission = $20 per sale
• Sell 100 units = $2,000 profit!

📌 How to Get Started:

1️⃣ Go to “Selection Hub” (Creator Center → Buyer Collaboration → Selection Hub)

2️⃣ Choose trending, high-commission products

3️⃣ Create engaging content (photo/video reviews)

4️⃣ Users click your product link & purchase—you earn commissions!

🔥 Case Study:

A user promoted kitchen gadgets—with just a few viral posts, they generated $700+ per month in affiliate commissions!

2️⃣ Open Your Own Store (Sell Your Own or Dropship Products)

📌 What Is an Online Store?

This involves setting up a personal store on Rednote to sell products—either your own inventory or through dropshipping from suppliers (like 1688).

📌 Who Can Do This?

✅ Anyone serious about long-term e-commerce

✅ Entrepreneurs with their own products or good product sourcing skills

📌 Rednote Store Requirements:

• Personal store (for fashion, accessories, home goods—no business license required)
• Business/Enterprise store (for beauty, food, parenting products—requires a business license)

📌 How to Open a Store & Start Selling:

1️⃣ Register a Rednote store (Creator Center → Monetization → Open a Store)

2️⃣ Upload products (can source from 1688 dropshipping)

3️⃣ Create content to promote your store (2-3 posts per day to boost visibility)

4️⃣ Generate sales & earn profits (orders are shipped directly by suppliers)

🔥 Case Study:

A jewelry seller found $1 accessories on 1688, listed them for $5–$10 on Rednote, and made $1,500+ profit monthly!

📢 💡 Pro Tips:

✅ Pick a trending niche (fashion, beauty, home decor, kitchenware, etc.)

✅ Use paid promotions like “Rednote Boost” to increase visibility

📊 Which Monetization Method Is Best for You?

✅ If you love creating content, brand sponsorships offer a stable long-term income.

✅ If you want a low-cost side hustle, affiliate marketing is the best way to start.

✅ If you’re serious about e-commerce, opening a store can yield high profits.

🎯 Conclusion: The Best Time to Monetize on Rednote Is NOW!

Rednote’s monetization ecosystem is still growing, meaning low competition, high traffic, and big opportunities. The earlier you start, the better! 🚀

✅ Beginner Tip: Start with affiliate marketing, then expand into brand sponsorships or your own store.

✅ Long-term strategy: Combine content + private communities to build an engaged audience & maximize earnings.

Conclusion

Rednote(Xiaohongshu)’s internationalization presents enormous business potential for both individuals and brands. To capitalize on this trend, creators need more than just content creation skills—they also require precise strategies and deep insights.

Make Money on Rednote: Start from Your Passion

Share what you’re passionate about and let your creativity shine on Rednote! Start by focusing on your unique perspective and your local experiences, and celebrate the beauty of women’s lives. Use authenticity and individuality to resonate with your audience.

Here’s how you can attract fans and monetize your content:

Showcase Your Daily Life:

• Share your outfits, food adventures, travels, home decor, and lifestyle tips. Let your followers feel inspired by your way of living.

Publish Quality Content:

• Always aim for high-quality posts. Combine short videos with images and text to make your content visually appealing and engaging.

Leverage Hot Topics:

• Stay updated on trending topics to keep your content relevant and discoverable.

Engage with Followers:

• Build trust and loyalty by interacting with your audience through comments, likes, and discussions.

Be patient—building a loyal follower base is a gradual process. Focus on consistently creating meaningful content that showcases your charm and lifestyle. Over time, both your audience and income will grow.

Stay persistent and dedicated, and Rednote will become a fantastic platform for you to showcase your value and turn your passion into profit!

RednoteGo: Your Gateway to the Latest Chinese Influencer Insights

RednoteGo brings you up-to-date information on top influencers in China and offers tailored content creation tutorials aligned with Chinese business practices. Whether you’re new to the platform or looking to enhance your presence, RednoteGo provides:

Content Creation Guidance:

• Tutorials designed to help you create content that resonates with the Chinese audience and meets the preferences of local brands.

Latest Chinese Influencer Brief Opportunities:

• Stay updated on the newest advertising needs from Chinese businesses, helping you tap into lucrative campaigns.

Monetization Support:

• Learn how to connect with brands, secure collaboration deals, and turn your traffic into income through official promotions.

Want more tips or collaboration ideas? Join us today and let Rednote(Xiaohongshu) become your engine for growth and success!