If you’re struggling with Rednote jargon, this guide will help you master essential industry terms and navigate Xiaohongshu effortlessly.”

Rednote(Xiaohongshu) Industry Jargon Cheat Sheet: RednoteGo Help You Easily Understand These Key Terms

If you’re new to content creation or brand collaborations on Rednote(Xiaohongshu) , you might find the industry jargon a bit overwhelming. Don’t worry! Here’s a simple guide to help you get started, so you can become an expert in no time!

Comprehensive Rednote Jargon Glossary: Key Terms for Content Creators and Brands

🌟 Basic Terms-Rednote Jargon

• Blogger/Influencer (博主/达人): People who specialize in a certain field and share their content on Rednote(Xiaohongshu).

• Grassroots User (素人): Accounts with few or no followers.

• KOC (Key Opinion Consumer): More professional than grassroots users, typically with a few hundred to a few thousand followers, creating niche content.

• MCN: Content creator incubation agencies, like talent managers, that help bloggers build their brands and monetize their content.

• Little Red Potato (小红薯): A nickname for Rednote(Xiaohongshu) users, whether they’re bloggers or regular users.

🛍️ Selling & Advertising-Rednote Jargon

• Campaign (通告): Promotional tasks posted by brands that bloggers can take on to earn money.

• Potato Chips (薯条): Rednote(Xiaohongshu)’s official traffic-boosting tool, similar to TikTok’s DOU+, used to increase note exposure.

• Reporting (报备): Using the official Pugongying platform to follow proper promotional procedures, which requires brands to pay an additional 10% service fee.

• Pugongying: A professional promotion platform where brands can place orders and run performance ads.

• Direct Posting (直发): Content provided by the advertiser that bloggers post directly, maintaining performance metrics.

• Free Exchange (免费置换): A collaboration where the brand only provides products, with no monetary compensation for the blogger.

• Spot Placement (选位): The position a brand occupies in a collection of posts, with higher fees for spots closer to the top.

📈 Data & Operations-Rednote Jargon

• Data Maintenance (数据维护): Using interactions like saves and likes to ensure a post meets its expected performance.

• Mutual Support (互暖): Bloggers liking and commenting on each other’s posts to “warm up” engagement.

• Traffic Limitation (限流): Restrictions placed on accounts due to violations, resulting in lower post visibility.

• Viral Post (爆文): Notes with over 500 likes or 1,000 interactions. If interactions exceed 10,000, it’s considered a major viral post.

• Sponsored Feed (信息流): Paid ads placed in the discovery feed, marked with a “sponsored” tag.

📸 Content Creation-Rednote Jargon

• Note (笔记): The standard format for Rednote(Xiaohongshu) content, whether text, images, or videos.

• BA Image (BA图): “Before & After” comparison photos used to showcase product effects.

• Brief: A list of collaboration requirements, including content direction and creation guidelines.

• Comparison Review (横测): A review comparing multiple brands in the same product category.

• Pseudo Collection (伪合集): Posts that look like a collection of products but promote only one brand in reality.

• Sync to Explore (同步逛逛): Simultaneously publishing notes on a blogger’s Explore account.

⚙️ Process-Related Terms-Rednote Jargon

• Ad Review (广审): Ads must pass a review process when reported and used for performance ads.

• Content Authorization (素材授权): Brands obtaining the rights to use a blogger’s content for official promotion.

• Acknowledgment of Gifts (感谢馈赠): Disclosing benefits in non-reported promotional content to avoid being flagged as unapproved advertising.

• Campaign Groups (通告群): WeChat groups where collaboration opportunities are posted, connecting brands and bloggers.

❗ Things to Watch Out For-Rednote Jargon

• Brand Exclusivity (排竞): Avoid promoting competing products while working with a specific brand.

• Follower Swaps (粉车): Groups for exchanging likes and followers. Rednote(Xiaohongshu) prohibits data manipulation, and violations can lead to traffic limitations.

• Account Warm-Up (养号): New accounts need to increase activity through likes and comments before publishing promotional content to build credibility.

🥇 Rednote(Xiaohongshu) User Growth System-Rednote Jargon

• User Levels: From lowest to highest: “Diaper Potato (尿布薯),” “Bottle Potato (奶瓶薯),” “Sleepy Potato (困困薯),” “Ice Cream Potato (甜筒薯),” and so on. The higher the level, the greater the account weight and the easier it is to gain exposure.

By understanding these terms, you’ll have a solid foundation in Rednote(Xiaohongshu)’s industry lingo. Whether you’re a brand, a blogger, or a regular user, you can now better navigate this vibrant creative world! 🚀

Conclusion

Rednote(Xiaohongshu)’s internationalization presents enormous business potential for both individuals and brands. To capitalize on this trend, creators need more than just content creation skills—they also require precise strategies and deep insights. RednoteGo is here to help you uncover business opportunities on Rednote(Xiaohongshu) and stand out in the global wave of digital content.

Want more tips or collaboration ideas? Join us today and let Rednote(Xiaohongshu) become your engine for growth and success!